Salt Lake City tee with retro sunset logo—yellow half-circle over trees and horizontal stripes in warm orange and red tones.
The story behind this design
A golden sunset semi-circle sits above a silhouetted tree line, rendered in classic mid-century logo style. Below, three horizontal stripes in graduating warm tones—yellow, orange, then red—complete the iconic outdoor brand aesthetic. Salt Lake City runs bold and solid at the bottom. The design pulls from vintage national park imagery and 80s resort branding. Warm, inviting, and instantly recognizable as retro Americana. There's craft in its simplicity; nothing competes for attention, just a clean, harmonious composition that feels timelessly right.
Who it's for
National park enthusiasts, vintage outdoor brand collectors, Utah residents and visitors, and anyone drawn to mid-century Americana design. Excellent gift for hikers, nature lovers, travelers seeking authentic regional wear, or as a personal souvenir capturing the feeling of Utah's mountain and desert landscape through a timeless aesthetic.
